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This blog is part of the “about me” series.
I am a serial entrepreneur. My first official business opened in 2011. But its not the first time I had my own business. As a kid, I shoveled driveways, sold handmade crafts I made with my friends and I even had a subscription neighborhood newsletter. One of my favorite business ideas is what I did in high school: I bleached the seats of jeans and painted spots to create appaloosa pants. I loved wearing those around in San Antonio! |
As I have ventured into flower farming, I realized that this work has little to nothing to do with my personal brand. So I needed a new business name for this adventure.
Second, you may know that my first IG handle and my lockdown project was as the Boozy Botanist. Admittedly, I have a bit of a reputation for being an avid drinker. NOT (often) to excess, just someone that enjoys different forms of alcohol and mixed drinks. I’ve worked on sommelier status. I adore both wine and beer (unless it is Belgian fizzy beer). And generally, I enjoy the botany side of mixed drinks, brewing and distilling. The “bottle” part of the name is a nod to my original gardening lockdown project. |
![]() An early logo with a nod to the Boozy Botanist. |
The last reason, and the most heartwarming connection to the name, is my parents. Their song, from their wedding and throughout their 41-year marriage, was “Time in a Bottle” by Jim Croce.
What will I be up to in this Phoenix project? I’ll be launching next week a limited floral arrangement subscription for the fall season. Coming in January, I plan to sell seeds from my garden and my breeding projects (I have to get an annual license first). And possibly this fall or early next year, I plan to do small group classes for folks with black thumbs.
What’s ready now? I’m launching my vintage floral supplies shop! Check out the first items available at this point. I’ll continue picking through local antique stores for more fun vintage items. The store will be restocked as I begin organizing the SHEshed.